Rachel Chung

“Reeve” means to pass through, and “Conte” means short story.

Together, Reeve Conte represents a thread that weaves through and connects different narratives—stories told through jewellery. We believe jewellery is more than an adornment; it is a silent storyteller, a medium for conveying stories and messages.

Designer Rachel Chung embraces all genders, celebrating the unique blend of qualities within every individual. Specializing in multi-functional jewellery, Rachel designs pieces that can be worn in multiple ways—inviting wearers to explore different looks and identities through a single creation.

By using the same amount of material to craft versatile designs, her work challenges the fast-fashion cycle—introducing excitement and variety without encouraging excess consumption. This thoughtful approach nurtures both sustainability and accessibility. Rachel’s vision is to create timeless, adaptive pieces that transcend gender and evolve with the wearer’s personal style.

The genderless collection – Revolt Elegantly, draws inspiration from the balance between femininity and masculinity. Bold geometric forms symbolize masculine energy, while delicate pearl and lace motifs convey femininity. Defying convention, traditional white pearls are replaced with black-dyed pearls—signifying strength, confidence, and individuality.

Rachel’s creative process begins not with sketches, but with wax carving, allowing each idea to emerge organically through touch and experimentation. Every piece is cast in silver, then carefully sanded and polished. A final rhodium plating ensures durability and prevents tarnish, before hand-selected pearls are set to complete each unique design.